lauantai 10. marraskuuta 2012


Bell & Ross

 Bell & Ross is a French watch company headed by the French and Swiss designer Bruno Belamich and businessman Carlos A. Rosillo.

The brand was launched in 1992. The first watches were designed by Belamich and Rosillo and made by a German watchmaker Sinn.

Watches such as the BR Instrument have been designed to replicate the shape of a cockpit instrument taken from an aircraft. The BR02 range caters for diving professionals through the use of highly legible dials and cases water resistant to withstand 1000 metres of pressure. Another offering is the Hydromax; which contains hydraulic fluid within the case to counteract the effects of external pressures.

Bell & Ross's first watches were virtual re-issues of Sinn models and carried the Bell & Ross logo as well as Sinn's. The partnership ended in 2002, when Bell & Ross began its own independent production in its facilities La Chaux-de-Fonds, Switzerland.

The aesthetic appeal of Bell & Ross is mirrored in its four design principles, namely optimal water resistance, highly accurate Swiss mechanical movements like the ETA Valjoux, clear visual indicators, such as those found on aircraft instrument panels, and special functions intended for specific uses. It also has a quartz line with the identical characteristics (except for the type of movement utilized) called the BR S that utilizes the highly regarded ETA 980.163 15 jewel quartz movement.

1993 • Bruno Belamich and Carlos A. Rosillo, two boyhood friends, joined forces for one of the most beautiful adventures in watchmaking of the late 20th century. They decided to launch a simple idea: “function shapes form.” Efficiency, legibility, and reliability were the three words that would define the Bell & Ross brand.
Indisputably the most brilliant idea of the two young inventors – when they started out as watchmakers – was, from the start, to closely collaborate with Sinn, a highly reputable manufacture. Sinn specialised in the production of dashboard meters.

Space One and Hydro were the fruit of this collaboration..

The second key idea was to get the adventure off the ground by giving the brand a strong identity as an efficient chronometer, to meet the needs of the most exacting user. Immediately adopted by NATO and the Air Force, Bell and Ross also found takers within the French security service’s bomb disposal squad. To make the point, they created Hydromax, the most reliable watch in the world, for deep underwater work, with the world abyssal record for water resistance to 11,000 meters. They also managed to restore with great success the taste for pilot watches that had flourished in the 50s and 60s, but which had since been forgotten.

1994 • Bell & Ross re-issued the Space 1, the first automatic chronometer to be worn in space, by the German astronaut Reinhart Furrer on the Spacelab mission in 1983.

1996 • Creation of the Bell & Ross Bomb Disposal Type, ordered for use by the bomb disposal unit of the French Security Services. The watch had an anti-magnetic, A-magnetic case, and the legibility, reliability and precision to meet the very special needs and constraints of bomb disposal operations.

1997 • World water resistance record awarded to Bell & Ross for the Hydro Challenger (11,000 meters in Guinness Book of Records).

1998 • The Space 3 chronograph brought together all of Bell & Ross’ know how. It is equipped with a screwed down, telescopic retractable winding crown, known as the T-Crown system, which enabled the winding crown to be fully incorporated within the depth of the case. Chanel Horlogerie took a shareholding in the capital of Bell and Ross.

2000 • Second increase in the Chanel stake, but Bell & Ross retained a majority holding.

2001 • Bell & Ross unveiled the modern multifunction men’s watch Function, combining classic style with the modern movement’s analog and digital display.

2002 • First jumping hour hand watch with power reserve indicator. The Vintage 123 Heure Sautante was the fruit of cooperation between Bell and Ross and the Swiss master watchcraftsman Vincent Calabrese. Equipped with an automatic movement, this grande complication offered an easy, original way to tell the time. End of the collaboration with Sinn and autonomous production at Chatelain in Chaux des Fonds.

2003 • Bell & Ross paid timely homage to the ladies with the Mystery Diamond, that magically concealed the secret mystery of its weightlessness: A diamond floats and turns between the crystal and the dial to show the time.

2005 • Introduction of the BR 01 Instrument, the wristwatch born of an airplane clock.

 The Aviation collection is directly inspired by the instrumentation of aircraft cockpits and addresses four fundamental requirements: legibility, functionality, precision and water-resistance. In 2005, the BR 01 was inspired by the cockpit clocks of 1970s airplanes. This iconic watch was produced using high-tech materials and complications reflecting the finest Haute Horlogerie craftsmanship.

Exploring aeronautical navigation instruments further, Bell & Ross developed two completely new high-tech models – the BR01 Compass and Radar – in 2010 and 2011, respectively. With these two models, Bell & Ross conceptualized an entirely new way of reading time.

The result was a collection of exclusive watches with an innovative display of uncompromising legibility, an absolute necessity for professionals and for every Bell & Ross watch.
Three watches inspired by the instrument panel

in 2012, as part of its continuing quest for innovation and performance, Bell & Ross introduces three new versions inspired by aeronautical instrumentation with a particular focus on the instruments vital to air navigation: the BR 01 Horizon, the BR 01 Altimeter, and the BR 01 Turn Coordinator.

In the cockpit, the essential instruments are laid out in a T shape for optimal legibility. they are grouped according to their function and importance and include essential tools for flying (attitude indicator, altimeter, etc.) and navigation ,compass, turn coordinator, etc... suite.

Public prices:
BR 01 Horizon: 3 500 €
BR 01 Altimeter: 4 500 €
BR 01 Turn Coordinator: 3 900 €

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